FORAGER THEATRE COMPANY
Logo Re-Design
Forager Theatre Company is a non-profit theater based in New York City that required a complete visual identity reboot. I collaborated closely with their creative leadership to develop a flexible brand identity designed to engage their community, clarify their mission, and work across multiple branches of their organization.
https://www.foragertheatre.com
Concept & Design Evolution
The design process began with a strategic discovery phase, mapping out clear stylistic options based on what the leadership team explicitly wanted and wanted to avoid. From there, exploration and concept art moved to a refined final logo featuring negative space and dynamic botanical elements breaking through the letterforms.
The Modular Design System
Engineering a scalable visual architecture designed for multi-platform deployment. This system establishes a cohesive foundation of typography, color tokens, and modular components, ensuring brand consistency and rapid asset creation across print, digital, and motion environments.
CREDITS
CLIENT: Forager Theatre Company
MY ROLE: Graphic Designer
TYPE: Direct Client
MAIN COLLABORATORS: Alex Parrish, Iris Rodrigo, and Jennie Hugues