FRAGRANCE.COM
Retail In-Store Digital Signage
Tasked with refreshing the visual identity for Fragrance.com, I developed a comprehensive range of design concepts tailored for in-store digital advertising screens. The objective was to create upscale, eye-catching visuals that reflected product variety while aligning with the brand's evolving identity.
What does perfume visually look like?
Concept Exploration: Every project starts with a structured visual exploration. To help the client navigate tone and aesthetic direction, I designed six distinct style frames ranging from minimalist gradients to custom watercolor and paint splotch treatments.
Final Designs:
Environmental Design
Style Selection & Environmental Testing: Upon reviewing the concepts, the client selected the paint splotch and watercolor direction, interpreting the product experience literally through fluid makeup smearing and perfume spray aesthetics. Once the look was locked, I tested the final assets within simulated retail and display environments to ensure visual impact at scale.
CREDITS
CLIENT: Fragrance.com
MY ROLE: Concept Design & Graphics
TYPE: Direct Client / Agency Contract
MAIN COLLABORATOR: Straight Shot Post