SUMER SPORTS
Data-driven motion design for sports analytics
The graphics created for The Evaluations by Chelsea Parrish and her company Digital Dreamer Studios were slick, smart, and elevated the entire look of the series. Their creative design ideas brought energy and polish to every segment, making the show feel truly dynamic and broadcast-ready.
— Matthew Brady, President at MRB Productions
Show name: "THE EVALUATION"
"SumerSports (or SūmerSports) is a specialized data analytics company focused on optimizing NFL and college football roster construction, salary cap management, and player evaluation. It combines AI, machine learning, and over 700 years of combined football experience from industry experts." https://sumersports.com
Player Cards
Chelsea is a pleasure to work with and consistently elevates the creative. She is a hardworking, reliable designer you can count on when it matters most. Her design instincts strengthened the show's core graphic elements, and she developed our animated word language, which became a defining element of the show’s visual identity.
— Adam Reider, Producer of The Evaluation
Player Evaluation Cards: I managed the high-volume design and data integration for SūmerSports’ player evaluation cards, ensuring visual consistency across hundreds of unique athlete profiles. This required meticulous attention to detail and a streamlined workflow to accurately sync complex statistical data with dynamic player imagery.
“Stats In The Shadows”
Stats In The Shadows: I served as the lead motion designer for the "Stats in the Shadows" series, transforming raw narrative scripts into fully-realized, data-driven motion pieces. I was responsible for the visual development, kinetic typography, and audio synchronization to translate complex football analytics into engaging content.
These segments can be seen within The Evaluation episodes on YouTube.
CREDITS
CLIENT: Sumer Sports
MY ROLE: Motion Designer
TYPE: Agency Contract / MRB Productions
MAIN COLLABORATOR: Adam Reider (Producer)